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Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations.
MAM techniques can significantly reduce operational costs, improve efficiencies, and position organizations for growth in a demanding market. With the recognition that only managed assets have real long-term value, it becomes even more important to understand how to scope, design and implement a comprehensive media asset management initiative.
Implementing new asset management is far more than just buying a technology; it requires leadership, governance, technical integration, cultural change and user adoption to make it work. By undertaking a return on investment analysis organizations are better able to understand the business case, identify where media asset management can provide the greatest impact to the business and identify where business processes can be optimized.
Over the past decade, many customers have implemented media asset management workgroups and systems across the media lifecycle, from ingest and production to transmission. But building on those early initiatives and moving towards an integrated media enterprise can deliver significant additional benefits such as:
- Improved utilization of production infrastructure
- Collaboration across departments
- Dramatically improved location-independent workflows
- Process visibility and optimization
- Automation of manual processes
- Consistent metadata capture and protection through the media lifecycle
- Improved discovery and utilization of archived assets
- Production and multi-platform distribution combined into a single, file-based workflow
- Less production cost and time to create higher quality content
- Streamlined work order management and resource scheduling
- Reduced distribution time and improved quality of the end product
- Creation of an agile infrastructure that supports changing needs
- Expanded supply chain options
- Lower aggregate storage cost through tiered storage management
Taking this wider view helps media asset management systems deliver more concrete cost savings, significant workflow efficiencies and typically a strong, measurable financial benefit.